For Sony Pictures and MSN Europe, a Pan European campaign was developed for The Da Vinci Code movie in 2006. The Da Vinci Code game, launched in the Windows Live Messenger, was designed and developed by Info.nl together with Mediamonks. The campaign was launched in twelve European countries and had more then 3 million game plays in one month. Based on the JPX platform and technology, the co-browsing game realized significant word-of-mouth exposure on The Da Vinci Code movie.
